The Functions and Materials of Packaging


In this article we will discuss the functions of packaging. In addition, we will discuss the materials used to make packaging and the size of the package. The design of the package is crucial to attracting customers’ attention. The most important feature of a product should be highlighted. Here are some tips to design a package that will do just that:

Functions of packaging

The five basic functions of packaging include protection, containment, information, utility of use, and promotion. While the purpose of packaging may differ from one product to another, there are some similarities. A product can be protected from moisture, air, sunlight, heat, and even desiccation with the proper packaging. Physical protection is important for many reasons, including internal product protection and reducing shock damage from vibration, snagging, and friction.

The primary purpose of packaging is to protect a product from damage during transport. It can also affect the efficiency of transportation. Packaging must also be easy to handle. For instance, a beer may require two separate layers of packaging, one for each unit, and another for multiple six-packs. Packaging must also be durable and lightweight, and its weight must be appropriate for the product’s size. A package may be expensive if it is fragile, but is still a necessary part of the overall cost of transport.

Designing a package

The process of designing a package is not as simple as it seems. It is essential to know what your target audience is and where you intend to display it. A package’s size, shape, and contents are all crucial to the success of a retail operation. Designing a package requires careful consideration of the needs of both the buyer and the business. Ultimately, the packaging must create a sense of ownership before the product ever leaves the store shelf.

Packaging should stand out from other products on the shelves and in displays. While appealing to some consumers, a gimmicky package design may not have a long-term impact. While a cute and unique shampoo bottle with a Perrier-like shape might be attractive, it may not be practical and therefore will not sell well. Likewise, a package that doesn’t adhere to retail placement constraints will not be as successful.

Materials used in packaging

Among the various materials used in packaging, paper and cardboard are the most widely used. This material is inexpensive, versatile, and holds its shape for longer periods. While commercially available paper and cardboard are made of pulped wood, they can also be made from other materials. For example, hemp, sisal, and cotton are all renewable and recyclable, and are also used for packaging. For more sustainable packaging materials, consider using glass.

Glass is a delicate material that is widely used in beverage packaging. The beverage industry accounts for the largest portion of glass packaging. Beer consumption has fueled the usage of glass bottles. Glass can be embossed with designs and is completely recyclable. It takes approximately one million years for glass to decompose naturally. As a result, it’s an environmentally conscious material. However, plastic is not a good choice for the inner layer of packaging. Premium customers prefer paper or cardboard when packaging food.

Size of package

If your business focuses on food and beverage products, size of packaging is an important consideration. More people are living alone these days. The number of households that consist of just one person increased by 16% between 1996 and 2015. As more people cook for themselves, they require packaging that comes in a variety of sizes. By providing different sizes, you can reach a wider range of consumers. The following are some tips to consider when selecting packaging.


If you’re a brand or retailer, you probably use barcodes on your products. But they don’t just provide the required data. They can also serve as advertising vehicles. Barcodes on packaging allow customers to quickly identify the product they’re buying, as well as learn more about the product or brand. They also help retailers track customer transactions and boost sales. To see how barcodes can benefit your business, take a look at these examples.

UPC-A barcodes are widely used on products and are found on nearly every type of consumer product. They are most commonly used on products that need to be scanned at point of sale. UPC-A codes have twelve digits and UPC-E codes have six. Both are used on small, inexpensive items. ITF codes are longer and are used mostly on packaging. In some cases, you can find the same product with different barcodes on different surfaces.

Regulations for consumer package labeling

The federal government has made it necessary for every consumer product to be clearly and accurately labeled, but that does not mean that manufacturers can ignore labeling regulations. In the United States, a package labeled as “consumer” should state the number of units of weight, including grams, ounces, pints, and metric measurements. Those who are concerned about their package’s appearance should refer to the regulations regarding the size and shape of the container.

The term “label” refers to the printed, graphic, or written matter that is used to identify, brand, or provide information about a consumer commodity. A label cannot contain the inspector’s tag or any other nonpromotional matter on the package. Unless there is a specific reason, it is a label. In addition, the label must state whether it contains any of the eight most common types of allergens.